Gerber Fit Multi-tool is Red Hot as 2011 New Products Launch

Each season as we roll our new products out to media there's always one that seems to bolt from the starting gate.  This year that filly is the Fit Multi-tool!

Building on the pre-launch buzz generated by a exclusive, the Fit went off the charts this month with placements in top media outlets across print and digital mediums.

To name a few names, the Fit has recently appeared in the Wall Street Journal, top men's outlets and (previous post) as well as a stalwart outdoor industry blog, the Adventure Journal dot com.

As excited as we are about this press we're confident there is more around the corner.  Stay tuned…and stay Fit!