Each season as we roll our new products out to media there's always one that seems to bolt from the starting gate. This year that filly is the Fit Multi-tool!
Building on the pre-launch buzz generated by a FastCompany.com exclusive, the Fit went off the charts this month with placements in top media outlets across print and digital mediums.
To name a few names, the Fit has recently appeared in the Wall Street Journal, top men's outlets Gizmodo.com and Uncrate.com (previous post) as well as a stalwart outdoor industry blog, the Adventure Journal dot com.
As excited as we are about this press we're confident there is more around the corner. Stay tuned…and stay Fit!