Spring is in the air… and so is the word on Gerber packs. Upcoming articles are slated with several magazines including the widely circulated Boy’s Life Magazine (5.8 million readers) and hunting trade publication, SHOT Business (+20,000 circ).
A recent hit in Backpacker Magazine’s Gear Guide also put the Gerber name in front of the outdoor crowd in one of that industries most popular magazines.
Look for more coverage this summer as we tell the story of recent Gerber pack and hydration innovations.
MORE GERBER HITS EXPECTED THIS SPRING:
Big Rock: Camping Life (87,040 circ)
Big Rock: Outside Magazine (657,725 circ)
Carnivore Headlamp: Bowhunter Magazine (+150,000 circ)