This October, in partnership with our long standing PR agency Backbone Media, Gerber took our show on the road to the media capital of the world – New York City.- to preview our spring 2014 collection to an array of A-list media in a one day product showcase at 404 Studios.
It's true what they say. If you can make it here, you can make it anywhere and Gerber made it happen, showcasing our upcoming gear – as well as some last minute holiday gift guide ideas – in an intimate setting to the 70+ media members who came through the event.
Media reception was very positive as we presented next spring's gear including the Freescape line, the 39 Series, our next generation of co-branded Gerber Bear Grylls products and much more. There's nothing like taking the message (and the products!) right to the source and we're confident the trip will pay dividends down the road. More to follow….