The Gerber GO Bag made its debut on Black Friday, the busiest retail day of the year and the official kick-off to the holiday shopping season, and what a debut it was! Call it a great idea, a fantastic mix of products, good timing or simply all of the above, but the GO Bag enjoyed an immediate media buzz online that frankly doesn't come along every day.
A few sample media posts below. The tip of the iceberg we hope. Hats off to the team on this one!