The holidays are a time for giving – so the good folks at Wired Magazine cooked up an ultimate sweepstakes featuring the Gerber Crucial F.A.S.T. as part of an urban adventure kit in their December issue.
Doubling our pleasure, the Wired editors liked the Crucial F.A.S.T. so much that they included the tool in their annual Wired Store.
An interactive experience that allowed consumers to touch, test and tinker with the most “wired” products out there, the Wired Store was located at 42nd & Broadway in New York City before and during the holiday season. Consumers were also able to shop Gerber online bringing great value to this PR double header.