Trade media is an oft overlooked avenue in today's media landscape, yet they are a key conduit into the hearts and minds of our dealer base. Retailers look to these books, websites and newsletters for the latest trends, hot new products and industry insight. With this in mind we are pleased to report that the AO F.A.S.T. 3.0 assisted opening knife and our own Category Manager Bill Raczkowski were featured as part of a knife trend article in the summer issue of Snews Magazine – a leading outdoor trade delivered in print before Outdoor Retailer to roughly 10,000 dealers throughout the U.S.
