With Las Vegas now in the review mirror we wanted to share with you a 2012 SHOT Show recap. By all accounts, this year's show was Gerber's biggest and best ever. With upwards of 60,000 attendees walking the halls of the Sands Expo & Convention Center January 17th – 21st the Gerber booth was non-stop from open to close.
Marketing highlights included dozens of media appointments – not to mention an equal number of on-the-fly conversations that are the root of any good tradeshow – a Bear sighting and incredible press coverage from the SHOT Daily editorial staff. A sampling of PR wins in and around SHOT includes….
A Day One feature article on the Gerber rebranding effort and our challenge to ourselves and the industry to re-invent the purchasing process around knives and tools.
The one and only Bear Grylls at SHOT for the first time for VIP meetings and an in-booth meet and great. If you weren't there to witness it, the line wrapping around the booth for Bear was something else!
And key product coverage – amongst a sea of competition…
We're following up on leads, fulfilling product queries and mining opportunities by the truckload coming out of the show and couldn't ask for a better way to kick off the 2012 campaign. Thanks to the entire team for the incredible work – before, during and now after the show! Without such an incredible team effort success would not have been possible and we're looking forward to a great year.